Driving Instructors

Dec 14 2011

Now you can get driving lessons on a buy one get one free basis from an online driving school referral program.

Driving instructors team up with this website to meet up with new pupils looking for a good deal on their driving lessons. The pupils pay for their first hour of lessons and they get the second hour for free. The driving instructor uses this time to showcase their skills as a driving school and therefore aims to retain the pupil for future full price lessons (if indeed they like what they see).

So it’s a win-win situation, both pupils and the driving schools are happy.

I like it.

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Howdy There

Aug 29 2011

Howdy, I’m Blade and a mighty big welcome to my new ‘Blades Blog’.

Blades blog is all about… well all that’s going on in my life, business life and family life – I hope you enjoy the reading!

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Market versus supermarket

Aug 28 2011

Most people would probably say that buying fruit and veg from the market is definitely cheaper than buying from the big supermarkets.  However, it very much depends on the product bought.  For example, some stalls offer a bowl for £1 which immediately seems like a good deal, yet often items such as carrots potatoes and onions can be bought at a better price from the supermarkets if bought in a large enough quantity.  It’s always worth shopping around to get the best deal. Guess that’s just down to the UK Supermarket culture.

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Compare Crazy

Aug 27 2011

I see a new craze sweeping the net – lead generation. The way it works is something like this:

A company invests money in advertising/online promotion to a wide audience. The company then signs up dozens/hundreds of smaller companies ready to receive new customers. As the big company receives enquiries they sell them on to the smaller companies therefore making the money back on the initial investment and a profit on top of that.

Are they any good?

Well it depends on the company/model that they use.

If it is a comparison website then this is often good for the end consumer as they have the opportunity to see what is widely available with little effort. If it just selling details on with little care for the consumer then it is not quite as good as it might sound. I do however believe that there are laws in place to stop details being sold without consent (the data protection act), but I am not sure.

Is it good for the smaller companies (CCTV Companies for example). Well, in general they can be a good way to break into a new market. A small company only supplying Solihull CCTV systems is unlikely to have the budget to sufficiently advertise – and indeed if the budget is available for the Solihull company much could well be wasted depending on how it was initially used.

Lead generation is a good solution as they could target and therefore pay only for the specific areas from which the customers are required. After all what good is it if someone searches for CCTV in Coventry and gets someone outside their area?

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MacBook vs. My Boring Old Laptop

Aug 25 2011

Right, I’ve been sucked in at last. I used to be strong and resist the pull of the newest gadgets and computers, cars and phones, but I am gradually being won over by the pure cleverness of what modern ‘gadgety’ things can actually do.

The first taste that I got of the new MacBook Air was while visiting a posh friend (who had just bought both the iPad AND MacBook Air!!!) but just by having the opportunity to actually hold one and feel its weight and how thin it really is – just won me over. Not only that but it seems to be much faster than my existing laptop (Dell Inspiron) which also happens to be a few years old now and has started to overheat more and more regularly as well as crashing more and more (but may just need a bit of a clear out).

The problem, however is almost needless to say the price. The specific one that I have my eye on is somewhere in the region of 1 thousand quid! I thought a grand would be getting you the top of the range laptop, well I guess that it probably would – just not when it comes to Apple products.

Other options for that grand are buying a GOOD laptop and an iPad, updating the car, update my entire wardrobe, take 2 holidays… I’m not convinced completely, but certainly getting there!

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